Shift Your Thinking: Grow Your Business By Getting to Know Who Sits in Front of You

"Who sits in front of you?" asked Dr. Edward Crispin, a colleague of my grandfather's and a family friend. I recently met Dr. Crispin, a family physician who shared some basic health care philosophies with me.

Dr Crispin's words made me think: Who are our clients, patients and customers? Are they really ours? When did they stop being people and how did they become "ours"? They are people with lives lived, with families, with stories to tell and with experiences to share. If we listen, we will learn from each other.

We are not here to close the deal, or make the sale. Payment is a way in which others express their gratitude for their education and for being taken care of in the health and fitness industry. Money is also used in exchange for goods and services of equal perceived value.

During my 10 years of being a health and fitness professional, I have always focused on taking care of others, whether they are clients, members or the staff I lead. I strongly believe that keeping focused on taking care of others and developing relationships with people have enabled me to become successful, both financially and professionally.

Recently two former clients who are sisters brought their aging mother in to see if I could help her sustain her independence and quality of life. Their love and caring for their mother is what touched me and I am honoured. In another instance, a client who I helped educate on health and fitness for nearly eight years and who is still maintaining this lifestyle, referred his friend to me.

Shift your thinking and get to know who sits in front of you. When you get to know them, your business will flourish. You will also learn as much from them as they will learn from you. This conversation re-energized me and will shift some of Lifemoves' metrics of success, as well as how I measure my own. I am looking forward to keeping in touch with Dr. Crispin.

Please share with us how will you make a positive difference in someone's life each day. How will you connect with them on a deep, personal level today? Who sits in front of you?

Labels: Gratitude, Growth, Legacies, Recognition, Referrals, Relationships, Sales, Standards